Title : Did You Say 118?
link : Did You Say 118?
Did You Say 118?
Perhaps 118 reminds you of the adverts for that company - 118118 - with the two crazy moustachioed runners. Firstly they were advertising a directory enquiries service
And then as their company had a dramatic reduction in profits, because their call charges were so high, they re-invented themselves as a loans provider.
But the number 118 reminds me of that Psalm in the middle of the Bible. It has some great, and familiar verses in it - The Lord has done this, and it is marvellous in our eyes...Give thanks to the Lord, for he is good, his love endures forever...This is the day that the Lord has made, we shall rejoice and be glad in it...The Lord is with me, I will not be afraid.
118 118 have made two claims - the first was that they could help connect you with the people who will help you, and the second is that "you are not alone, we are a loan". In both cases, you will end up paying rather a lot of money for their assistance.
But look again at Psalm 118 - if you take all the verses in the Bible, the exact middle verse is right there - Psalm 118:8 says
"It is better to take refuge in the Lord than to trust in man"
At the very heart of our faith is the truth us that Jesus came to help us reconnect with God - and that we are never alone, because nothing can separate us from God's love.
If I have to choose one or the other, I will go for 118:8 rather than 118 118 - much more reliable, imho!
btw, it was suggested that the two runners modelled themselves on David Bedford, the British athlete who was so successful in the 1970s. When DB complained about his image being misappropriated, the American parent company said "We have never heard of him, we are basing our runners on Steve Prefontaine, the US athlete who died in 1975" Look at the picture and judge for yourself. I think the Psalmist had a point about where to put your trust.
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